As a small online business owner you are probably going over your sales and online marketing strategy for the coming year, making sure you have covered all of the bases and beginning to implement it in full force. All signs point to virtual double-digit growth in online sales volume in 2012-2015, so hopefully your small online business has online online marketing as a significant part of your overall strategy. Below are a couple of areas that all small online businesses should be focusing in on to maximize their online revenue stream.
Mobile sales are any sales where the actual purchase derives directly from a cellphone, smart phone or tablet device. Sales from mobile devices are a boon to small online businesses because they break down the traditional geographic barriers and increase their potential customer base. They are also important because in today’s world, where decisions are made on the go and consumers are constantly being bombarded by additional input, small online business owners need to capture sales at the time when the customer is ready to buy. If they don’t, life will intervene and delay that purchasing action or worse, drive it toward your competitors.
Estimates predict that mobile sales will account for a whopping $20.5 billion dollars in revenue in 2012. Are you positioned to get your piece of that pie? Taking advantage of mobile sales means using all of the tools at your disposal to convince customers to buy and then giving them the power to act on that decision immediately. It means designing your website from A to Z for useability and readability on smart phones and tablets. It means choosing typography that is attractive and readable on smaller screens as well as large home computer monitors. It means having an overall website design that is fluid… one that looks and works great on any screen no matter what the size. It means having navigation that works just as easily with thumbs and forefingers as it does with a mouse. It also means taking advantage of the power of Social Media to present your company, brand and products in a timely and effective way.
It should be no surprise that the rise of Social Media online marketing and Mobile sales are closely related. Last year, Facebook estimated that 350 million of its 800 million users (40%) accessed the site via mobile devices. More and more consumers are using Social Media outlets such as Facebook and Twitter to research different products and make buying decisions. More importantly, Social Media provides THE SINGLE BEST opportunity to engage with your customers and potential customers on a regular basis. Social Media networks are available 24 hours a day, meaning that you can present online marketing to your potential customers 24 hours a day. Just as important is the opportunity to increase your brand awareness, and build and reinforce your relationships with your customers. Offering discounts, coupons and other promotions to people that visit your Facebook online business page on a regular basis is a great way to get people coming back over and over again. Is your online business on Google+ yet? Don’t discount the potential power of this relatively new social network. Many are speculating that companies who utilize the new platform will automatically do better in Google’s search engine rankings, regardless of how many people actually visit the page!
Replicate the Retail Experience
I believe this is one of the greatest opportunities for small online businesses to capitalize on the mobile and social online marketing trends of 2012. While many customers will continue to shop online for the sake of convenience among other reasons, they still want the responsiveness and service available from taking to a live person. The traditional customer service vehicle of a small online business online presence has always been email or the website form. However, there are a variety of live chat options available that can greatly improve a small online business’s response time for customers, which will lead to greater sales now and better customer retention in the future. Given the relatively small cost of some of these options (some are even FREE), the Return on Investment is phenomenal. Any time you can give the customer what they want, when they want it, you are putting yourself in a great position to succeed! Finding ways, like implementing a Live Chat system for both and pre- and post-sales situations is just one way to provide the best possible customer experience.